Woman choosing a cleaning company name

Why so important?

So you’ve decided you’re going to start up a cleaning business.

WELL DONE!!

Now it’s time to pick a really good name!

Why? A memorable name will pay dividends for years to come. You want your prospective clients to know what it is you do from your name. For this purpose using the word clean somewhere in the name is essential, e.g: Twinkle Clean™.

Things to consider

  1. Can it be pronounced easily?
  2. Is it original?
  3. Will customers remember it easily?
  4. Is it catchy?

You want the name to inspire your customers to find out more so try to make it fun and easy to remember. I would suggest combining no more than 3 words. You don’t want an overly long name that is going to look ugly on your marketing material and business card and take ages to spell to customers over the phone. Think ahead on this one.

Top tip: Remember to consider your logo and branding when choosing the company name. Don’t pick a name that is difficult to brand and design.

Company Registration

First hurdle; is the company name already taken. You’ll need to check this online with companies house.

So you’ve come up with a fantastic cleaning company name and the company name is not registered with companies house…

What next?

Domain name registration

Use a website like https://uk.godaddy.com/ to check if a domain name is available. Try to stick to a .co.uk for a UK business as it may be more relevant for SEO purposes.

Double meaning?

Some words or combination of words mean something different in other cultures and/or countries. Make sure the cleaning business name isn’t offensive in other languages or cultures across the world. Your customer base is going to be very culturally diverse, especially if you’re predominantly based in London.

Think ahead

Most cleaning companies start out offering domestic only cleaning services. This means they are cleaning residential properties. This lends itself to choosing a particular type of cleaning company name which is less heard towards the commercial market. Most commercial cleaning companies have commercial somewhere in the name or they appeal equally to both commercial and domestic audiences. Take for example DustBusters. Great name but it may not appeal to the commercial cleaning market. Ultimately any prospective clients will be interested in the standard of the cleaning you offer but the company name may play a part here.

The best example of this is Mitie. Mitie is one of the most established and well-respected cleaning companies in the industry. Great cleaning company name. It can be applied to both the domestic and commercial market.

Name Ideas List

Some cleaning company name examples courtesy of http://www.start-cleaning-business.com/

  • Rag tag team
  • 2 men and a bucket
  • Shine Line
  • Dirt devils
  • No Dust R us
  • Sweet Dream Clean Team
  • Dirtbusters
  • Twinkle Time
  • Not Just Dust
  • WhattaRelief!
  • Save Your Stress
  • Diamond Shine
  • Tru-shine
  • Dustbusters
  • Perfectly Clean
  • Sparkling Clean
  • Thorough Clean
  • Thoroughly Cleaned Cleaning Service
  • Extreme Clean
  • Xtreme Clean
  • Spiffy Clean
  • Peachy Clean
  • On The Spot!
  • Dust Busters
  • Under the Rug Cleaners
  • Cleaning by Design
  • Dirt B Gone
  • We Mean To Clean
  • Two Girls and A Bucket
  • Dust to Shine
  • Partners in Grime
  • Dusty Might
  • Clean Queen
  • Well Done Cleaning Service
  • We Do Windows Cleaning Service
  • Klean and Brite Cleaning Service
  • Pristine Cleaner Uppers
  • Clean Machine
  • SPARKLEAN
  • The Gleam Team
  • Clean Sweep

Remember to have fun with it and ask your friends and family for their opinions too.

Good luck!!